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Loyal supporters of Taylor Swift are sparking a remarkable rise in popularity at a European museum that displays a portrait of Shakespeare's character Ophelia, recently featured in a tune and video clip from Swift's latest release "Her newest album".

The Hessische Landesmuseum in the central German city of this location received hundreds extra visitors than typical over the weekend, as Swifties wished to see the original rendition of the artwork that opens the video for "Swift's new song".

In the visual piece, which has been watched over 65 thousand occasions on the video platform, the artwork springs to life, with Swift at its heart.

"We truly appreciate this interest - it's a lot of fun," a gallery official remarked.

The spokesperson shared that one household had come from the upper German city of Hamburg, a extended drive away, while a portion of the guests were U.S. citizens from a adjacent U.S. base.

The spokesperson clarified that Swifties discovered the artist's artwork - estimated to date to the year 1900 - was present when the museum team, noticing the resemblance, put an notice on their website inviting any Swift fans to attend a special guided visit.

The story then became popular across social media, the museum said.

Social media updates sharing the artwork's whereabouts garnered numerous of positive reactions, far higher than the limited number of engagements that many of its content usually receive.

In the classic play, Ophelia, his love interest, a youthful lady from Denmark, suffers a breakdown and submerges.

While more obscure than the famous painting of Ophelia, the artwork also shows a female figure in a long dress positioned floating in water, surrounded by floral elements.

The visual is invoked on the singer's record artwork, which depicts her incompletely submerged in a aquatic setting.

"We are amazed and pleased that this musician incorporated this portrait from the gallery as inspiration for her video," an institutional leader expressed.

"This presents, of course, a great opportunity to bring in visitors to the institution who haven't discovered us yet."

"Swift's new album" secured the UK's biggest opening week of this year, after selling 304,000 copies in the initial the debut period.

In the America, it generated more than 4 thousand corresponding album units in the U.S. in its debut week, according to industry reports, beating the milestone established by the British singer with her record "25" in the past.

The record is the artist's another album to top the UK album chart in 2025, subsequent to "an earlier album" in the winter month and "a prior project", when it returned to first place in April.

It is furthermore the first full-length project Swift has put out since she declared her engagement to athlete the sports figure in August and shared in the spring that she had reclaimed control over her previous work.